The design strips the traditional pack back to its essentials. A single confident red against soft white, clean numerals, double-ruled borders, and a heart that reads from across the table. Nothing added that didn’t earn its place, and nothing of the brand’s own language forced onto a card that already had a form of its own.

Each deck is tucked into a textured dark box, blind-finished on the outside and silver foiled with the Selasi mark on the lid. The box is as much part of the gift as the cards themselves — made to be lifted off the shelf, opened, and set down again at the end of the evening.

Printed, cut and finished at the west London factory.